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- Maxi’s shows how sit-down restaurants still beat take-aways in convenience and value/
The Maxi’s chain of restaurants continues to successfully offer families the home-away-from-home experience through good value hearty meals. This is besides the growth of fast food franchises in South Africa, says, Yolandi Ferreira, Marketing Manager at Maxi’s.
Many have argued that modern day time constraints have seen the breakdown of the much adored family meal time. This has caused a rise of fast food and take-away restaurants, whose grab and go style of service offers convenience on the surface. However, sit down restaurants remain the more holistic hallmark of convenience for the modern lifestyle.
Historically, the term restaurant referred only to places that provided tables where one was sat down and served by a waiter to eat a meal. Following the rise of fast food as well as take-out restaurants, a retronym for the older standard restaurant was created, sit-down restaurant. Most commonly, sit-down restaurant refers to a casual dining restaurant with table service, rather than a fast food restaurant or take-away, where one orders food at a counter.
Not only do sit down restaurants offer families the opportunity to catch-up while taking a break from home, but they also provide quick and nutritious home style meals, variety of choice as well as a more for less approach to service.