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Maxis scrumptious value offering now available in Overport

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The Durban community of Overport will now be able to enjoy the benefit of delicious and wholesome family meals served in a welcoming environment, following the recent opening of Maxi’s Overport at the Atrium Mall. The new store will allow locals and visitors to the mall to enjoy the unique Maxi’s experience of freshly prepared foods of the best quality served in a friendly and welcoming atmosphere.

Greg Binstead, Managing Executive of Maxi’s notes that he is confident that the store will obtain meaningful success.

“Maxi’s has identified that shoppers and consumers in the Overport area are hungry for the value and family orientated service offering that a successful franchise such as ours can provide. Simultaneously, we recognised that locating the restaurant in the Atrium Mall offers a substantial opportunity to launch a thriving business, as there is already an established and marketable customer base.

“As such, through maintaining the core Maxi’s values that have served us so well in becoming the preferred quick service restaurant chain in South Africa, we are confident of making a significant  impact, and obtaining a large-scale and loyal customer base for many years to come. In appreciation of the communities support, we also give back and donate R2,500 to a local charity upon store openings nationwide.”

Maxi’s Overport is owned by Hashicka Bhika, who notes that she was motivated to pursue a career as a Maxi’s franchise owner due to the ongoing support provided by the company, as it provides an ideal platform for new business owners to obtain long term success.

Bhika adds that Maxi’s has provided valuable input and help in terms of various franchising areas, sales, marketing, training, advertising, and store design. Beyond offering customers with outstanding value for money, she believes that giving back to the community through various Corporate Social Investment (CSI) initiatives is important. To demonstrate this commitment, Maxi’s Overport recently donated R2,500 to Gift of the Givers.

She concludes that she has ambitious plans for the store.

“I am committed to helping Maxi’s Overport reach its full potential. Through dedication, hard work, passion, team and a commitment to creating a business defined by superior quality food and attentive service, I intend to ensure that Maxi’s Overport becomes a household name in the Durban region, and attracts customers from far and wide.” 

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July 12, 2013

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