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Yolandi Ferreira – Maxi’mising her career
There is a vast difference between having a job and having a career. A job is simply something you do to earn money. Promotion or advancement is not something you are interested in and the work often does not excite you at all. However, a career is a series of connected employment opportunities, where an individual builds up skills at earlier employment opportunities to move into higher paying and higher prestige employment roles later on.
When it comes to building a successful career, Yolandi Ferreira (26), who has Bcom marketing management degree from the University of Pretoria is making her mark in the food franchising industry. This ambitious young woman was recently promoted as the Marketing Manager of the well-known restaurant franchise, Maxi’s, which falls under the Taste Holdings umbrella. Four years ago Ferreira joined the Maxi’s group as the store manager at Maxi’s Greenstone.
Her hard work did not go unnoticed as a few months later, Maxi’s head office offered her the position of Brand Assistant as they believed the group could benefit from her in-store marketing initiatives, strategies and activations. A mere three years on, after hard work, long hours and a dedication to building a successful career, Ferreira was promoted as the Marketing Manager of Maxi’s.
“Maxi’s is not just a job to me, but rather a place where I can establish myself and build a long and lasting career. By working hard and pushing my limits I was able to grow from being a store manager of a franchise to the marketing manager of one of South Africa’s beloved franchise brands. Believing in myself was half the battle won, while hard work and commitment to succeed pushed me the rest of the way,” states Ferreira.
Maxi’s is rapidly becoming South Africa’s preferred family restaurant, with over 60 trendy quick-services sit down restaurants in operation across all nine provinces. It creates a unique and memorable customer experience by serving a wide range of freshly prepared and affordable meals, and providing outstanding service in a friendly and welcoming atmosphere.
Jay Currie, CEO of Taste Holdings Food Division concludes that Ferreira’s career ascent demonstrates that Maxi’s business is people-focused and that the company understands the importance of driving customer relationships and value, while simultaneously developing and encouraging internal growth.
“We are proud of Yolandi’s notable career developments, and this success can be largely attributed to her dedication, professionalism and commitment to excellence that she has shown since the day she was first employed. Her achievements are also indicative that Maxi’s business model provides ideal opportunities for ambitious and talented individuals to develop and grow their careers within the company. Moving forward, we will continue to maintain this winning recipe, and empower others to achieve similar results.”