- Home/ Grapevine News | The Latest Updates on Franchising
- Maxis for breakfast, lunch AND dinner/
Having already dominated the breakfast and lunchtime trade, Maxi’s is set to own evenings as well, having recently expanded into the dinner trade.
In addition to Maxi’s highly popular menu offerings, all 74 of its nationwide restaurants are encouraged to concentrate on the dinner trade, with many of the stores staying open for longer hours and serving a variety of scrumptious starters such as crumbed mushrooms, riblets, calamari, and a brand new cheesy garlic roll, as well as dinner offerings.
This offering is not only attracting a whole new market but is ensuring that the hunger pains of existing customers are met through a series of extended promotions that are running.
Loyal customers will be tucking into mouthwatering specials such as a 350g T-bone steak with chips and onion rings for R59.90.
Christo Calitz, CEO of Taste Holdings Food Division notes that that the early evening dinner market presents the perfect opportunity for Maxi’s to make their mark through quality, value for money meal offerings.
“Maxi’s has the capacity to go a level further in entrenching the brand as a leading family restaurant franchise, and our launch into the dinner trade is a clear testament to our abilities.”
To ensure that its franchisees and staff are adequately prepared to satisfy the appetite of customers during the early evening trade, Maxi’s has embarked on staff and management training, as well as a substantial marketing drive including billboard advertising, in-store collateral, and flyer drop offs.
“Our main objective is to position Maxi’s as an all rounded family restaurant which serves the tastes of all consumers, anytime of the day. We are certain that consumers will embrace our extended meal offerings,” concludes Calitz.