Eric has garnered a wealth of franchising experience as a former Marketing Director of Kentucky Fried Chicken (KFC) and co-founder of Nando’s. His involvement in the franchising sector included extensive involvement with FASA as a past Chairman of the organisation. He was appointed as the Director of the Deloitte & Touche Franchising Division in 1998. Eric has also authored books on entrepreneurship. As a partner in Franchising Plus, Eric is mainly responsible for the crafting of strategic plans for franchise organisations and facilitation of strategic planning. He is a sought-after public speaker and has appeared as guest speaker at many franchising events
Anita du Toit has been in franchising since 1998 and has gained experience consulting to diverse clients in the telecommunications, automotive and retail industries in the South African franchise sector. She also gained finance experience working as a Franchise Specialist at FNB Commercial. Anita obtained a Masters Degree in Marketing with distinction from the University of Pretoria in 2000. She authored papers published in academic journals, including the Journal of Marketing Channels and Franchising Law and Policy Review. Currently, Anita is a senior consultant and partner at Franchising Plus. Anita’s key strengths include conceptualisation of strategy, project management and research.
Eugene is a Partner at Adams & Adams and specialises in trade mark prosecution and portfolio management, as well as commercial IP including particularly franchising and licensing matters. He is a qualified attorney with a B.Com LLB degree (Rhodes). His trade mark practice includes availability searches, registration of trademarks, trade mark portfolio reviews and strategic intellectual property and trade mark management advice. He also specialises in copyright and commercial IP including license and franchise agreements. He acts for many leading local and international brand owners, franchisors and licensors.
Morne Cronje heads up the Franchising Unit at FNB Commercial. Morne has spent a significant portion of his career in the Franchising sector in South Africa. He has sound knowledge of the South African business environment and has developed funding solutions for many clients ranging in size and category.
Annie has been working in the franchising sector since 1999. During her tenure at Deloitte she started training franchisor staff as well as franchisees on business skills. Annie joined Franchising Plus as the training manager and has developed the training material for the Franchising Plus training courses and negotiated an alliance with the Institute of Marketing Management, who accredits these courses. Annie also developed a whole training and development programme for retail personnel which currently forms a large part of the Franchising Plus training offering.
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