Featured Franchises

PRIMI Franchise Opportunity

Training and Support
Financial Information
Who's Ideal for Us?
Territories/Locations

Company facts
Case studies

The PRIMI Brand is one of the most dynamic and exciting restaurant brands currently in the South African market. We have captured the enthusiasm of the trendy South African public, delivering high quality food with a sense of urgency and purpose.

PRIMI Franchise Opportunities: PRIMI Piatti, PRIMI Caffe and PRIMI Xpress

PRIMI Piatti: Fine-dining, casual comfort, family sit down restaurant.
PRIMI Caffe: Urban-chic, quick service restaurant
PRIMI Xpress: Take-Out and Delivery

PRIMI PIATTI (according to the RSA consumer) is the Number 4 FAMILY SITDOWN RESTAURANT and the Number 3 FAST FOOD PIZZA outlet. SUNDAY TIMES, THE TIMES AND SOWETAN: 2009 TOP RETAIL AWARDS.

PRIMI PIATTI RESTAURANT & BAR: +/- R3,2M

PRIMI CAFFE: +/- R1,95M

PRIMI XPRESS: +/- R1,35M

About Us

PRIMI...inspired by Italian tradition, influenced by the cosmopolitan present

The PRIMI brand is without a doubt one of the most exciting and dynamic family restaurant brands to develop in the African market. Found by South Africans, this afro-centric brand has already captured the enthusiasm of the trendy South African public. Delivering high quality, good value for money food with distinct sense of flavour, urgency and purpose in an environement that boasts oodles of vibrant energy.

Brief history

Primi World was created through an entrepreneurial initiative driven by Peter Castle and Cesco Zanasi in 1995. The now popular South African restaurant brand Primi Piatti was realized and has since gone from strength to strength. There are currently 35 Primi Piatti franchised stores including Botswana and Namibia, 5 Primi Caffe Stores and 2 PRIMI Xpress stores.

PRIMI delivers URBAN ENERGY: Inspiration, Creativity & Connectivity.

PRIMI restaurants have a flamboyant and exuberant atmosphere, serving quick, dramatically flavourful meals throughout the day, accessible and attractive to an eclectic and diverse crowd intent on having a good time.

PRIMI franchise concepts

PRIMI has 3 franchise concepts - PRIMI Piatti, PRIMI Caffe and PRIMI Xpress.

PRIMI Piatti

Primi Piatti, founded in 1999, Cape Town South Africa, has entrenched itself in the hearts and minds of its customers as a trendy afro-centric brand. A casual comfort, fine dining family restaurant, inspired by Italian tradition but influenced by the Cosmopolitan present and caters for both discerning customers and casual comfort diners. The food is fresh and fast, comforting and healthy with all menu items freshly cooked from scratch using only the finest ingredients.

PRIMI Caffe

Evolving from the success of the PRIMI Piatti fine-dining, casual comfort family restaurant concept, PRIMI fashioned a European chic Caffe Concept introducing a range of exciting eating experiences, catering for the most discerning customer with still retaining accessibility for those who want a casual comfort meal, quick snack or simply just an appetising refreshment. The strong focus with PRIMI Caffe is speed and efficiency.

II Sapore. “ taste above all else” – Primi Caffe not only boasts a broad selection of Breakfasts, Pizza, Pasta and Salads, but also embodies open displays with freshly baked cakes, muffins, ice cream, healthy offerings and gourmet sandwiches for purchase either direct over the counter, or to be indulged seated within the interactive Caffe environment.

PRIMI Xpress

Inspired by technological innovations and international architectural layouts, PRIMI Xpress has been modelled to efficiently operate and produce fresh and fast meals in less than 100m2 of space.

Driven by market demand, PRIMI WORLD introduced a pure Take-Out concept specialising in the speedy delivery of high quality pizza, pasta, Ciabatta and salads with the same passion, determination and energy as PRIMI Piatti and PRIMI Caffe. PRIMI Xpress introduces fervent food ethics to the Take-Out industry, utilizing numerous technological advances, such as electromagnetic energy, which is planet-friendly, faster and safer than gas. All items are made from the freshest and fines ingredients to ensure “taste above all else” and PRIMI Xpresses’ advanced processes ensure wholesome meals made fast.

Why own a “Primi” franchise?

The Primi Piatti Brand is one of the most dynamic and exciting restaurant brands currently in the South African market. We have captured the enthusiasm of the trendy South African public, delivering high quality food with a sense of urgency and purpose.

Finance

What does this franchise cost?

PRIMI PIATTI RESTAURANT & BAR: +/- R3,2M

START UP CASH REQUIRED: = min +- R700K
Franchise Joining Fee: R300k
Start Up Working Capital: +/- R150k
Staff Training Costs: +/- R100k (Training period 4 to 6 months)
Deposits/Legal & Admin: +/- R150k

PROJECTED STORE BUILD-OUT AND EQUIP +/- 250M2: +/- R2,5m
(+/-R10k per m2 depending size / layout and landlord specifications)

PROJECTED INCOME STATEMENT
PROJECTED SALES: = +/-R500K (+/- R2k per m2 p.m. depending on location)
- COST OF SALES : +/-R170K (+/- 34%)
GROSS PROFIT: +/- R330K (+/- 66%)
LESS PROJECTED EXPENSES +/- R255K (+/- 51% )
{variable Overheads (+/-12%) + Salaries & Wages (+/- 19%) + Rental (+/-8%) + Franchising Fees + Marketing (10%) + Localised Store Marketing (2%)}

PROJECTED NET INCOME: +/- R 75k (+/- 15%) {Before interest, depreciation & tax}
{capital & interest monthly repayments over 60 months @ 10% = +/- R53k}

PRIMI CAFFE :+/- R1,95M

START UP CASH REQUIRED: = min +- R450k
Franchise Joining Fee: R150k
Start Up Working Capital: +/- R125k
Staff Training Costs: +/- R75k (Training period +/- 3 months)
Deposits/Legal & Admin: +/- R100k

PROJECTED STORE BUILD-OUT AND EQUIP +/- 125M2: +/- R1,5m
(+/-R12k per m2 depending size / layout and landlord specifications)

PROJECTED INCOME STATEMENT
PROJECTED SALES: = +/-R312K (+/- R2,5k per m2 p.m. depending on location)
- COST OF SALES : +/-R106K (+/- 34%)
GROSS PROFIT: +/- R206K (+/- 66%)
LESS PROJECTED EXPENSES +/- R159K (+/- 51% )
{variable Overheads (+/-12%) + Salaries & Wages (+/- 19%) + Rental (+/-8%) + Franchising Fees + Marketing (10%) + Localised Store Marketing (2%)}
PROJECTED NET INCOME: +/- R 47k (+/- 15%) {Before interest, depreciation & tax}
{capital & interest monthly repayments over 60 months @ 10% = +/- R32k}

PRIMIXPRESS +/- R1,35M

START UP CASH REQUIRED: = min +- R350k
Franchise Joining Fee: R75k
Start Up Working Capital: +/- R100k
Staff Training Costs: +/- R75k (Training period +/- 3 months)
Deposits/Legal & Admin: +/- R100k

PROJECTED STORE BUILD-OUT AND EQUIP +/- 80M2: +/- R1m
(+/-R12,5k per m2 depending size / layout and landlord specifications)

PROJECTED INCOME STATEMENT
PROJECTED SALES: = +/-R200K (+/- R2,5k per m2 p.m. depending on location)
- COST OF SALES : +/-R72K (+/- 36%)
GROSS PROFIT: +/- R128K (+/- 64%)
LESS PROJECTED EXPENSES +/- R98K (+/- 49% )
{variable Overheads (+/-12%) + Salaries & Wages (+/- 18,5%) + Rental (+/-6%) + Franchising Fees + Marketing (10%) + Localised Store Marketing (2.5%)}
PROJECTED NET INCOME: +/- R30k (+/- 15%)
{Before interest, depreciation & tax}
{capital & interest monthly repayments over 60 months @ 11% = +/- R21k}

Please apply if you are satisfied that you have the unencumbered cash required to proceed.

What do I get for my investment?

The license to trade under our brand for 10 years, with an option to renewal for another 10 years
4-6 months intensive training
Area management support
IT support
Marketing Support
Operational Support
Support with store site selection, build and fit-out.
Initial and on-going Training
Opening Team, for the 1st month to assist you open your first store

Training and Support

How we train and support you

Primi World has been in existence for 10 years during which time the Company has purposely strived to perfect the delivery of quality food to valued customers.

Every new franchise restaurant is an extension of the brand and an opportunity to present to customers the perfect Primi Day. Primi World painstakingly trains franchisees to live up to the values that the Brand holds dear. The relationship between the franchisor and franchisee is mutual dependence. It is therefore vital that each franchisee operate their restaurant as per the structure and index of the franchise manual and adhere to the operating manuals and franchise agreement.

Who's Ideal for Us?

What we look for in a PRIMI franchisee

We are looking for individuals who are energetic, passionate, proactive, diligent, disciplined and have a outgoing personality.

We are looking for people who are intent on Operating their business.

We believe our business is built on the hard work and passion of the people that work along side us and for us.

Please get in touch if you believe you are a Primi person.

We want you on board as a Franchisee. “To build a good business you need good people”

Territories/Locations

We have franchise opportunities available nationally. There is an opportunity to open a Primi Piatti store in every city, town or suburb.

For more information, please complete the short form below:

In association with:

Request information on franchise ownership of
PRIMI

Contact Details

* Required

Title

First name

Last name

The franchisor may opt to send you their free information pack via email. Please ensure your email is accurate.

* Email

* Telephone number

Address

House No/Street Name

Address

Province

* Town/City

Preferred Location

Postcode

*Own cash to invest

Most commercial banks require an own contribution of up to 50% in cash from the potential franchisee in order to qualify for finance for the remainder of the total investment.
*I confirm that I have access to at least 50% of the total investment required in cash for buying this franchise (If you do not have 50% of the investment in cash for this franchise then please reconsider your franchise options based on investment)

tick here to receive information on the latest franchise opportunities and news via our monthly newsletter We never share or sell your personal information. We will only use your information to deliver it to the specific businesses you have requested

Featured Franchises

Featured Franchises

PRIMI Franchise Opportunity

Franchisee Case Study

Franchise News Articles

PRIMI Resales Available

About Us

Finance

Training and Support

Who's Ideal for Us?

Territories/Locations

In association with:

Request information on franchise ownership of PRIMI

International Partners

Request information on franchise ownership of
PRIMI