How it all started

Packed with FREE, up-to-date and comprehensive franchise information, advice, opportunities and industry news, whichfranchise.co.za is the ideal place for anyone thinking about starting out on their own in business in South Africa and who wish to add franchising to their options.

whichfranchise.co.za provides potential franchisees with everything they need to know about franchising, equipping them with the knowledge to make the right franchise decisions.

Our Franchise Self-Test helps potential franchises to identify if franchising is the right route into business for them, and with a directory of ethical franchises that cover a wide spectrum of industries, finding a franchise is made easier.

Visiting whichfranchise.co.za also allows potential franchisees to find out about raising finance and the legal issues involved, they can read about successful franchisees, ask industry experts questions, subscribe to our newsletter and much, much more.

About whichfranchise

whichfranchise.co.za, a member of FASA (Franchise Association of South Africa) , in association with Franchising Plus was launched in 2006 to accommodate the needs of the growing South African franchise industry.

whichfranchise.co.za is a member of the whichfranchise group.

whichfranchise currently has 5 other websites, www.whichfranchise.com (UK), www.whichfranchise.Ireland (Ireland), www.whichfranchise.net.au (Australia), www.whichfranchise.com/us (US) and www.whichfranchise.com/Florida (Florida).

Our UK website, whichfranchise.com, is the UK’s number one website for free franchise information, advice and opportunities, and the only website in the UK to be affiliated to the British Franchise Association (BFA).

whichfranchise.com is known in the UK business start-up market and throughout the franchise industry as the best in helping prospective franchisees find information they need to make better informed franchise decisions.

Similarily we aim to make whichfranchise.co.za the number one site in South Africa for franchise information, advice and opportunities.

How it all started…

whichfranchise.com is the brainchild of Johnny Sellyn who has been actively involved in promoting franchising in the UK for over twelve years. He is recognised as one of the leading experts in franchising throughout the UK, focusing on the needs of prospective franchisees. Johnny speaks regularly at franchise seminars and events.

Interactive Franchise Marketing Limited (IFML) was set up in 1997. The creation of IFML was, in essence, the purchase of part of the franchise consultancy division of Pannell Kerr Foster (PKF), one of the largest Chartered Accountants and Business Advisors in the world, of which Johnny was a founding Director.

Having identified the need for further, easier accessible franchise information, Johnny and his team developed “Cdfex” the world's first Interactive franchise exhibition and directory, and also “The Franchise Advisor”, a Franchise Educational CD-ROM. Both products were endorsed by the British Franchise Association.

Though the Cd-roms proved a success, a more effective and efficient way of delivering this information to a mass audience was needed. The answer was to provide the information on-line, which led to the development of whichfranchise.com.

The recognition and popularity of whichfranchise.com within the franchise industry, led IFML to trade under the whichfranchise.com banner.

About whichfranchise.co.za

whichfranchise.co.za is the ideal place for anyone thinking about starting out on their own in business in South Africa and who wish to add franchising to their options. Our extensive experience and know-how of franchising, which is reflected in our site content, equips potential franchisees in South Africa with a comprehensive understanding of franchising. This not only helps them to make better informed franchise decisions but it allows them to identify at an early stage if franchising is the right route into business start-up for them.

Our team is constantly searching for the best and most up-to-date franchise information and services available to incorporate on to our continually evolving website.

About Franchising Plus

Franchising Plus is a business consultancy that has, since 1994 specialised in assisting existing businesses and prospective franchise companies in expanding their operations by means of franchising, licensing and other business distribution mechanisms as well as providing business development support to new and aspiring entrepreneurs.

Remaining at the forefront of innovation, Franchising Plus is continuously developing new products for the sector and actively researching trends in franchising. Franchising Plus has over 40 years' combined experience in the franchising sector and experience in the launching of franchised brands, and clients gain credibility with financial institutions and potential franchisees. Franchising Plus is committed to follow through and will assist with implementation of projects. Franchising Plus has a high visibility in the franchising sector through our publications and FASA board membership.

We bring extensive experience to an organization, relative to both the traditional as well as the emerging markets in Southern & Central Africa. Our services include:

• Franchise Feasibility Studies
• Business Evaluation and Strategic Planning
• Pilot Operation and Set-up
• Developing the Elements of the Franchise Package
• Management and Financial Controls
• Operations and Procedures Manuals
• Legal Agreements and Disclosure Documents
• Implementation
• Franchise and Business Management Training
• Introduction of Master Franchise Opportunities

We assist our clients in the development of franchising concepts and the implementation of all the phases of the franchising process. Our services include researching and creating Franchise Business Format Systems for our clients, which encompasses the development of operations, training, marketing, human resource and procedure manuals. Franchising Plus conducts training workshops and seminars on the various aspects of successful franchising and overcoming challenges that franchising may present. Our training programmes also include advanced franchise training, basic business skills training and a programme targeting potential franchisees.

While retaining our own identity, Franchising Plus has relationships with and links to various other franchise service providers. This ensures that our clients have access to a range of products and services – a one stop shop for businesses looking at expanding – including market research, geographic site selection, franchisee and staff selection, franchisor/franchisee training and of course business expansion consulting amongst others.

Our strength lies in our practical experience and in our sound business and ethical principles.