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GRAPEVINE NEWS

  • Popular international Ice-Cream brand to open in South Africa this month Baskin Robbin South AfricaOn the 9th of December, Baskin-Robbins, the largest international ice-cream franchise,  will open their very first store in South Africa.
    Known for having 31 flavours – one for every day of the month, Baskin-Robbins is setting its flagship store in Canal Walk, Cape Town and will open at 11am.
    Grand Parade Investments has brought the well-known brand in following Burger King and ...

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FRANCHISE SUCCESS STORIES

  • From nurse to OBC Chicken & Meat Franchisee Susan Maake - OBC Chicken and Meat FranchiseeYour name: Susan Maake
    Franchise name: OBC Chicken & Meat
    Location of franchise: Phalaborwa – a store in the township of Namagale, another in the city centre.
    1. Why did you go down the franchise route?
    After spending close to 25 years as a nurse working for the Department of Health, I wanted a change in career and the chance to pursue my dream ...

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EXPERT ADVICE

  • Don’t disregard word of mouth marketing word-of-mouth marketingFranchise marketing departments may spend millions of rands on elaborate advertising campaigns, when what really makes up a consumer’s mind is free: a word-of-mouth recommendation from a friend or colleague.
    According to research by business consultants McKinsey (McKinsey Quarterly – April 2010) this simple marketing tool is far more relevant in developing countries like South Africa and the rest of Africa, ...

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