Popular international Ice-Cream brand to open in South Africa this monthOn the 9th of December, Baskin-Robbins, the largest international ice-cream franchise, will open their very first store in South Africa.
Known for having 31 flavours – one for every day of the month, Baskin-Robbins is setting its flagship store in Canal Walk, Cape Town and will open at 11am.
Grand Parade Investments has brought the well-known brand in following Burger King and ...
From nurse to OBC Chicken & Meat FranchiseeYour name: Susan Maake
Franchise name: OBC Chicken & Meat
Location of franchise: Phalaborwa – a store in the township of Namagale, another in the city centre.
1. Why did you go down the franchise route?
After spending close to 25 years as a nurse working for the Department of Health, I wanted a change in career and the chance to pursue my dream ...
Don’t disregard word of mouth marketingFranchise marketing departments may spend millions of rands on elaborate advertising campaigns, when what really makes up a consumer’s mind is free: a word-of-mouth recommendation from a friend or colleague.
According to research by business consultants McKinsey (McKinsey Quarterly – April 2010) this simple marketing tool is far more relevant in developing countries like South Africa and the rest of Africa, ...